Here you are, you’ve made up your mind, you’re going to do it. You’ve had this project in mind for a while and now that you’re ready, you want to do everything at once. The problem is that if you know how to make your products, your articles or such type of services, you don’t know how to make a website that will allow you to talk about your passion to the whole world. Don’t worry about it! That’s why the web designer is here. Here are some tips to prepare the interview with the him (or her).
✅ Lists of priorities and objectives
That will certainly be the first question he will ask you. He will want to know why you need a website and if you already have one, why you want to change it or make a revamp. The web designer needs to know what you expect from this site so that he can design it to achieve these objectives. Tell him everything, the web designer is curious and at Made By You, we like to know everything to make a site that meets your principles.
Describing your target audience to your web designer is important. Why? For instance: you sell angora wool slippers. You have to specify to the web designer that these slippers targets the senior with sensitive feet. Thus, he will propose a design more in adequacy with this target. In this case, he will do even more to ensure that the interface is clear and precise. It will make the important steps (product page, check-out process, registration) much easier: this demanding target is to be pampered. He or she may also advise you to add reinsurance elements or tutorials, for example.
Yes, at some point, you have to talk about it. Because, contrary to what you might think, making a website is not totally free. Apart from the salary of your web designer, you will have to take into account at least the server (the hosting company of your website) and the domain name. The webdesigner, thanks to his technical side, will be able to advise you on the choice of these.
It may happen that additional costs are added (purchase of licenses for some plugins for example) but in most cases, a good web designer will not immediately offer you paid solutions.
🎨 Existing elements
The web designer is also a creative. But rather than re-inventing the wheel, he will ask you if you already have something that comes close to a website. It can be a simple showcase site like a blog that you want to evolve. He will also ask you to do a self-criticism of what you already have or if you already have a graphic charter and a visual identity: a colour palette, a font, a logo.
Be careful, a web designer is different from a graphic designer. Although some web designers make logos, it is important to understand that graphic design is a profession in its own right. A logo, for example, must adapt to all media, digital or not. The web designer will know how to offer you a graphic and editorial charter that he will use to make your site.
✍️ Structure, idea and content
You’re going to tell me: I’m talking to a web designer, not an editor. Yes, that’s true, but the web designer’s job is, among other things, to “play” with information and content. He will analyse the content to know how to put them forward. And this from the very beginning of the project. The web designer has a global vision of the website. So don’t panic, he won’t ask you for the final version of your text but at least a structure or an organization chart to put your site in image.
You can therefore come to your appointment with the pages you want to see in your site, a short description of what you want to see there and, if you want, a wireframe of your vision (quick drawing of the areas of each page). Warning, depending on the web designers, these wireframes are not to be shown. Some people prefer not to be biased. Ask him before you show him. At Made By You, We like to see, but we will suggest several choices to make you think.
💽 Technical considerations
That’s now you’ll be happy to talk to a web designer because in addition to being creative, he’s also a potential geek. So this weird being is going to ask you questions and you will secretly say “what the hell is he telling me…“. Don’t be afraid, he will certainly talk to you about servers and domain names but he will certainly talk about the technical aspect of your site. With the added bonus, for some web designers, a documentation that will be your new bedside book.
🌼 I love you once. I love you twice…
In line with the structure, some web designers will ask you if you have seen any sites or ideas that you like. Not necessarily in your field or with your competitors but according to your webistic strolls. Bookmark them! Text, website, photo, colors… This will help your web designer to get a clear idea of what you have in mind and thus save time (misunderstandings can sometimes take a long time).
Then create your Word, Drive, Evernote or other document and record what you find good (saying why) but also what you don’t like. Yes, you also have to tell your web designer what you absolutely don’t want to see on your site.
Once you’ve done that, you can be proud to have made your first mood board.
You are certainly not alone in your field. At the risk of disappointing you and unless you invented teleportation, you certainly have competitors, large groups as well as smaller entrepreneurs.
Make a list of them and talk to your web designer. He will go and see their site and how they present things. Also tell your web designer what makes you different from them and why your idea is better or what you bring more than your competitors.
🔮 I see, I see…
A website is like a house, it is maintained, it evolves, it grows with you. I wish you, with all my heart, that your business will be a success and that your needs will change. From the first version of your website, you have to tell your web designer where you see yourself (and what you see on it) in the short and long term. Yes, it’s a bit of a job interview (or a Meetic) but the web designer is a bit anticipating the future.
If you say “I think I’ll open my online store in a year“, he’ll choose an evolving technology from the beginning that you can use to create your online store.
👶 When is your website due?
Deadline… I think that word is a little scary. A dead line… but it is very important. I guess you want your site ready for yesterday. But I confess, unless you’re Doc from Back to the Future, it won’t be possible. Depending on your needs and the degree of customization, it may take the web designer between 2 or 6 months to make the site (see more for e-commerce sites)
Why so much time? It’s simple, there are several steps:
- The concept design where he will adjust with you the specifications and create his wireframes. It will also analyze your objectives and target audience
- The design where he will propose you design of your future website and once the final version has been chosen, apply the styles on each page
- The integration where it will bring your site to life as Dr. Frankenstein will do with his monster: he is alive!
- The tests where he will test your site from every angle, he will turn it and turn it over under all web browsers and mobile devices (tablet and mobile)
- The different meetings at each stage of the project.
So, all these steps takes time, above all you want them to be well done !
So, now, are you ready ? Contact us !